Athletes show a less serious side in new Gatorade Recover series

December 14, 2015

New spots From TBWA\Chiat\Day focus on post-game shenanigans

The post-workout protein shakes take a backseat to personality in three new ads featuring professional athletes from the traditional sports trifecta.

Carolina Panthers quarterback Cam Newton forces tight end Greg Olsen to get cozy after a disagreement over property rights in "Lucky Tank." Washington Nationals right fielder Bryce Harper improvises a recovery shake recipe while he multitasks in "Needs Ice." And Indiana Pacers forward Paul George gives point guard Joe Young some necessary but not-so-friendly advice in "Too Much Fashion."

Credits

Chief Creative Officer
Stephen Butler
Executive Creative Director
Brent Anderson
Worldwide Creative Director
Renato Fernandez
Creative Director
Mark Peters
Senior Copywriters
Kathleen Swanson, Chris Juhas
Senior Art Director
Ben Tolbert
Copywriter
Scott Cleveland
Art Director
Pierce Thiot
Executive Producer
Guia lacomin
Producer
Garrison Askew
Managing Director
Jerico Cabaysa
Brand Manager
Robyn Morris
Associate Brand Manager
Kayla McLaughlin
Sports Marketing AE
Erika Buder
Sports Marketing AAE
Samantha Sabine
Group Planning Director
Scott MacMaster
Global Planning Director
Martin Ramos
Planning Director
Abigail Weintraub
Planner
Matt Bataclan
Jr. Planner
Joe Elliott
Director of Business Affairs
Linda Daubson
Senior Business Affairs Manager
Mimi Hirsch
Talent Payment Manager
Annie Boyle
Traffic Manager
Judy Brill
Production Company
Hungry Man
Director
Bryan Buckley
Managing Director
Dan Duffy
Executive Producer
Mino Jarjoura
Producer
Craig Repass
Editorial
Cut & Run
Executive Producer
Carr Schilling
Head of Production
Amburr Farls
Editor
Jay Nelson
VFX
The Mill
Exec Producer
Enca Kaul
VFX Producer
Ben Sposato
Coordinator
Jackson Rogers
2D Lead Artists
Bill Higgins
2D Artists
Chris Hunsberger
3D Lead Artists
Bora Jurisic
3D Artists
Cory Cosper, Chris Goodrich, Ziye Lui, Sharlene Lin, Blake Sullivan, Steven Olsen and Jason Jansky.
Design
Greg Park and Clare Carrellas
Colourist
Adam Scott
Color Producer
Diane Valera
Music
Beacon Street Studios
Sound Studio & Sound Design
LIME Studios
Mixer
Loren Silber
assistant Mixer
Mark Nieto
Executive Producer
Susie Boyajan

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