Gatorade "sweat it to get it" by TBWA\Chiat\Day

The American football stars Cam Newton and Peyton Manning appear in Gatorade’s new TV campaign. The pair show up in service stations and enforce Gatorade’s new edict that, in order to purchase its products, you need to be sweating. The actor who plays the store clerk is Rob Belushi, John Belushi's nephew. TBWA\Chiat\Day created the campaign, which comprises several executions.

Credits

Brand
Global creative director
Senior art director
Senior copywriter
Copywriter
Art director
Director of production
Senior producer
Managing director
Branded entertainment manager
Sports marketing manager
Project manager
Associate brand manager
Group planning director
Planning director
Planner
Junior planner
Junior planner
Director of business affairs
Executive business affairs manager
Talent payment manager
Director and traffic operations
Broadcast traffic
Director
Executive producer
Producer
Production designer
Director of photography
Managing partner

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