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As ��������pk10 goes to press, Serena Williams is on course to become the first player to win all four tennis majors in the same season since Steffi Graf 17 years ago.

A champion of Williams’ calibre is fascinating, so Gatorade didn’t have to try too hard to make its ads outstanding once they’d secured the star. But try it did and TBWA\Chiat\Day has dug out a news report on Williams from when she was a child and cut it with footage of her career highlights. The answer Williams gives, when reporters ask her about whom she’d like to be compared to as a tennis player, is amazing considering how young she was – but it reveals her winner’s mentality.