Most read stories in advertising, marketing, media and PR (21 - 27 Oct 2012)

Missed some key industry developments? Get up to speed with our recap of the most-read and shared stories across ±±¾©Èü³µpk10, Marketing, Media Week, PRWeek and The Wall.

Face values: Mitt Romney, Jamie Oliver and the 'local' face of HSBC
Face values: Mitt Romney, Jamie Oliver and the 'local' face of HSBC

HSBC is reviewing its global media and creative agency requirements, potentially threatening its eight-year relationship with WPP's JWT and Mindshare. (±±¾©Èü³µpk10, Monday 22 October)

  Alliance Boots has partnered Jamie Oliver to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch. (Marketing, Monday 22 October)

  While the latest polls show Barack Obama and Mitt Romney running neck and neck, with neither side able to pull decisively away, the online battle looks like a different story entirely. (The Wall, Monday 22 October)

After winning Large Consultancy of the Year, Blue Rubicon beat off serious contenders in other agency categories to win the overall best consultancy. (PRWeek, Tuesday 23 October)

Marketing's journalists, together with The Marketing Society, shortlisted Adidas, Amazon, Apple, BMW, British Airways, BT, Burberry, Channel 4, Coca-Cola, EasyJet, EDF Energy, John Lewis, London 2012, McDonald’s, Nike, P&G, Red Bull, Sainsbury’s, Samsung and Sky for Brand of the Year 2012. (Marketing, Tuesday 23 October)

It looks like Twitter are taking a lead from Facebook and bringing in "Likes" instead of Favourites. (The Wall, Tuesday 23 October)

While Chelsea Football Club currently lead the English Premier League, the Manchester United website is winning when it comes to visibility in Google UK searches, according to new research. (The Wall, Wednesday 24 October)

Adam & Eve/DDB, Bartle Bogle Hegarty and CHI & Partners each bagged two coveted gold awards at the ±±¾©Èü³µpk10 Big Awards.  (±±¾©Èü³µpk10, Thursday 25 October)

Kimberly Clark is dropping its nappy brand Huggies from the UK and Europe, threatening up to 1,500 jobs in a major strategic rethink by the FMCG company. (Marketing, Thursday 25 October)

Carat and Global Radio won the two big prizes at the Media Week Awards at Grosvenor House, which was attended by an impressive 1,300 guests. (Media Week, Friday 26 October)

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