Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)

Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across ±±¾©Èü³µpk10, Marketing, Media Week, PRWeek and The Wall.

In the news: Microsoft, Facebook and Churchill
In the news: Microsoft, Facebook and Churchill

Early last week, history repeated itself for . In 2005 Churchill dropped Viz Reeves after being charged with drunk driving. (Marketing, 19 November)

After increasing pressure to prove the ROI of its advertising on the social networking platform. (Media Week, 19 November)

. (Marketing, 20 November)

In a week when Sally Bercow was forced to leave Twitter after getting into more legal bother . (Marketing, 20 November)

As a couple of the grocers fight accusations of sexism for their Christmas ads, Asos, the online fashion retailer, decided to go the other way and attack Christmas clichés in an online film for its range for men aged 18 to 25. (±±¾©Èü³µpk10, 19 November)

Reckitt Benckiser is backing its , bringing back brand ambassador Barry Scott to its TV ads after a four-year hiatus. (Marketing, 19 November)

Speaking not long after the Office of Fair Trading begun its investigation into how retailers use online data to target shoppers with personalised prices, as it identifies changing shopping habits. (Marketing 22 November)

There were a few sore heads in medialand on Thursday morning and none more so in Holborn (you would imagine) after MediaCom got the Grand Prix for winning the most awards at the ±±¾©Èü³µpk10 Media Awards on Wednesday night. (±±¾©Èü³µpk10, 22 November)

In ±±¾©Èü³µpk10’s viral chart Red Bull claimed another victory with a five-minute video that was shared more than half a million times, while the John Lewis's Christmas ad was pushed into third place by a video of Barak Obama. (±±¾©Èü³µpk10, 16 November)

Readers who missed when they were unveiled read the thinking behind the changes this week (Marketing, 16 November), while the personnel changes at McCann Erickson had nothing to do with its departure from the HSBC global pitch list. (±±¾©Èü³µpk10, 20 November)

Over in the PR world there was trouble at the (PR Week, 19 November)

In new business news next year (PR Week, 21 November) and , ending Cadbury's relationship with The Red Consultancy and PrettyGreen.

There is no end of warnings for users of social media this week and Bell Pottinger chairman in slowing the growth of smearing". (PR Week, 21 November)

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