The first working week of November signalled the start of festive marketing activities for many high street stalwarts, all eager to be top of mind and underline their offerings over the coming few weeks.
Following its multi-award winning hit of 2011, this year’s . 'The Journey' by Adam & Eve/DDB, launched initially via John Lewis' Facebook page and on ±±¾©Èü³µpk10 and Brand Republic, ahead of its TV showing on Channel 4 (±±¾©Èü³µpk10, 9 November).
The 90-second spot follows the romantic quest of a snowman who is looking for the perfect present for his snowwoman. Initial reaction via social media seems to be largely positive, has the retailer and Adam&Eve/DDB done it again?
One thing we know for sure, enabling it to donate £1 million to charity instead (Marketing, 6 November). The supermarket’s detailed explanation about the virtues of avoiding profligacy is likely to make this winter’s JL Partnership board meeting a frosty affair.
Rival , claiming its strapline "Behind every great Christmas there's mum and behind mum there's Asda", is undeniably "sexist" (±±¾©Èü³µpk10, 6 November).
starring Hollywood A-lister, Kevin Bacon (±±¾©Èü³µpk10, 2 November).
, following up last year's effort featuring the 'X Factor' contestants (±±¾©Èü³µpk10, 6 November).
, depicting the story of a young woman on her journey home to the country with an evocative soundtrack (Marketing, 5 November). The ad, created by JWT, is a marked step-change from its last festive campaign in 2006, which featured a dancing Father Christmas.
Meanwhile, a reminder of the prevailing challenging economic conditions as 2012 nears its end came with the news that , along with nearly 7,000 jobs (Marketing, 2 November).
One person whose fate is now known is following the crisis over false child abuse claims on flagship current affairs programme 'Newsnight' (Media Week, 10 November).
Tim Davie, the former BBC director of audio and music and , is now acting director general until a successor is found. Whether another internal or external candidate is preferred remains to be seen, but the troubles for dear auntie remain far from resolved.
In PR, the latest leaking of (PR Week, 5 November).
Across the pond, (PR Week, 7 November). "He’s won the electoral college by a long way, " said Blue State Digital's Rob Blackie. "That’s a result of his good work at targeting."
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