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Slogans are not enough

Adidas, HP, Windows trial new-look Twitter profile pages

Twitter has expanded its profiles format, giving individuals and brands larger profile photos, customised headers and a 'pin' function to

CANNES 2013: Prism will alter attitudes towards data, warns Sorrell

The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information

CANNES 2013: Prism will alter attitudes towards data, warns Sorrell

The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information

Tax and topiary: why marketers should care about the G8 summit

Richard Morris, chief executive at branding agency Identica, and political blogger at The New Statesman and A View from Ham

Obama's CTO says marketers will drive the future of technology

Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the

Obama vs Romney: The email face-off

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.

Top five: The most-shared 2012 Presidential election ads

Official and funded by Super PACs (political action committees)

Most read stories in advertising, marketing, media and PR (21 - 27 Oct 2012)

Missed some key industry developments? Get up to speed with our recap of the most-read and shared stories across ±±¾©Èü³µpk10,