A filmmaker from the Warner Bros studio where the campaign is being developed errantly leaked a photograph from the set through Twitter, calling the new smartphone an 'iPhone for chicks'.
The picture shows a manmade, large-scale Facebook homepage, suggesting Palm will rely heavily on the social networking website to promote its new smartphone, as it faces an uphill battle to convince consumers its Pre can trump the iPhone.
The Pre, rumoured to make its debut on June 8, the day before Apple's keynote address at its Worldwide Developers Conference, has generated substantial buzz among the tech community, many speculating it a worthy rival to the iPhone and Google's Android.
Mobile industry analysts predict that the Palm Pre will need to position itself as a highly-tuned social networking device until it can build an application developer network to compete with Apple's App Store and the Android Market.
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