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Marketing Technology News, Articles & Analysis
Read the latest Marketing Technology News, Articles & Analysis at ±±¾©Èü³µpk10live UK
John Lewis & Partners rolls out retail media strategy and tool suite
Retailer has been trialling new capabilities with appliance brands Siemens and Bosch.
Google ‘couldn’t contain collateral damage’: industry reaction to cookies U-turn
±±¾©Èü³µpk10 asked for industry reaction to Google's unexpected announcement that it has rescinded plans to deprecate cookies.
McCann London scoops second Grand Prix in Direct Lions
The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.
Brave Bison’s Social Chain acquisition pays off
Agency's full-year results show returns after buying Steven Bartlett’s social media business.
Brandtech Group raises $115m in AI funding
Jean-Marc Antoni will retire into a part-time advisory role.
The Trade Desk strikes retail media deal with Nectar360
The partnership is the latest in a line of retail media deals involving the ad tech platform.
Is in-housing an existential threat or an evolutionary opportunity?
While the idea of in-housing is not new, the speed of its adoption in recent years has taken many by
William Hill on hunt for CRM agency
Successful agency will start work in summer 2024.
Why is Publicis pulling ahead of rivals? Selling products, not just services, is key
Latest Q3 results reveal how different strategies are impacting fortunes of agency groups, Iain Jacob argues.
Brandtech Group launches 'retail media powerhouse' Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
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