Orange launches Social Life, Vodafone readies 'People' network

LONDON - Orange today launched Social Life, a mobile social networking aggregator for Facebook, MySpace and Bebo, accessible with a single log-in from Orange World, the network's mobile internet portal.

Orange launches social networking platform Social Life
Orange launches social networking platform Social Life

Orange mobile customers can view and post updates, photos and messages across and all three social networks, using the Social Life interface or through text messaging, with free text alerts on specific social network activity.

The company said it is placing social networking at the heart of its mobile business.

It's most recent digital media index found a 129 per cent increase in monthly page impressions and a 48 per cent increase in monthly unique visitors, through customers using their phones to access social media.

Orange also announced today that it has launched Orange Widget Player, a customisable interface which provides access to content and applications from the Orange home screen on Orange Signature handhelds. 

Using Widget Player, customers can access news, weather and sport updates along with applications such as search, Wikipedia, world clock and others from a widgets catalogue that will grow throughout 2009.

Mark Watts-Jones, head of product management for Orange UK, said: "With Social Life and Widget Player we're making it simple for customers to manage their favourite content, applications and social networks at the touch of a button.

"Over time we will be looking to add more sites to the service - helping users to stay in touch in touch with the people and content that matters most to them".

Meanwhile, the news follows rumours that Vodafone is preparing to launch its own social networking platform called Vodafone People, based on the technology behind Zyb, which is acquired last year.

Vodafone bought Danish social networking website Zyb for €31.5m cash in 2008, which it is expected to intregrate with Facebook, Twitter, Flickr, YouTube and Bebo.

No launch date has been confirmed for Vodafone People, but a Twitter page for the service has been set-up, with about 100 followers and zero updates.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content