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Maxus wins Media Agency of the Year
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Guardian's David Pemsel celebrates Sales Team of the Year
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Omnicom's PHD won the Media Grand Prix 2014 after claiming seven gold awards, incuding four for its innovative ad break for Lego. The world’s first all-Lego commercial break, created in partnership with Drum, featured remade ads from the British Heart Foundation, Confused.com, BT and Premier Inn.
More than 100 judges were involved in deciding this year's winners, led by co-chairs Bruce Daisley, managing director of Twitter UK, and Claudine Collins, managing director of MediaCom.
Collins said: "I am so proud to work in an industry where we have such talent and creativity, and this shone through in this year’s Media Week Awards.
"The judges had an incredibly difficult time choosing the winners as the standard was so high. These awards are among the most important and prestigious in the calendar, and the passion with which the teams did their face-to-face presentations proved just how much it matters to win one.
"I would like to say a massive well done to everyone involved – it has been truly an honour to be co-chair."
On the night, the attendees raised £5,000 in donations for the Teenage Cancer Trust.
Media Week Awards 2014 winners
Media Brand of the Year
Gold: Twitter
Silver: Weve
Bronze: Guardian News & Media
Media Agency of the Year
Gold: Maxus
Grand Prix
Gold: PHD and Drum, The Lego Movie Ad Break
Canon, Sainsbury’s and Econometrics
Agency Media Idea (launch)
Gold: PHD & Drum
Silver: Manning Gottlieb OMD
Bronze: MediaCom
Agency Media Idea (relaunch)
Gold: MediaCom for Home Office and Hollyoaks – This is Abuse
Silver: OMD UK for McDonald’s McFlurry Music Mix Up
Bronze: Rocket and Sky Media for Sega Football Manager
Bronze: PHD for Canon Pixma – Let’s Get Physical
Owner Media Idea (large)
Gold: ITV Iceland – Iceland In The Jungle
Silver: Guardian News & Media, Unilever – The Live Better Challenge
Bronze: Twitter UK, Adidas – #Allin
Owner Media Idea (medium)
Gold: ITV Universal Polydor – Gary Barlow Meets The Meerkats
Silver: Channel 4 Home Offce – Most Media Ideas Sell Things... This One Transforms Lives
Bronze: ESI Media, Nook – Get Reading With ESI Media, Initiative And Nook
Owner Media Idea (small)
Gold: XFM 20th Century Fox – X-Men FM
Silver: Clear Channel UK, British Airways – Magic Of Flying
Bronze: Twitter UK, Sky – Watch On Sky
Best International ±±¾©Èü³µpk10
Gold: PHD, Canon – Taking it Off Auto
Silver: MediaCom, RBS Smart Match
Bronze: Carat UK, Kellogg’s Krave – The Quest for the Chocovore Idol
Agency Rising Star: Sam Fenton-Elstone, iCrossing
Owner Rising Star: Kloe Wells, Digital Cinema Media
Media Innovation
Gold: Sky Media, Sky AdSmart
Silver: OMD UK, Pepsi Max – Unbelievable
Bronze: Clear Channel UK, British Airways, Magic of Flying
Small Collaboration (under £250k)
Gold: MediaCom, Universal Music, Channel 4, Google, BBH, Essence – Sam Smith
Silver: MEC, EE – Guardian Witness
Bronze: PHD, XFM and Time Out – Canon Pixma, Let’s Get Physical
Large Collaboration (over £250k)
Gold: PHD, Drum,ITV, Lego and Warner Bros
Sales Team of the Year
Gold: Guardian News & Media
Media Idea (launch)
Gold: ITV, Universal Polydor – Gary Barlow Meets The Meerkats
Silver: XFM, 20th Century Fox – X-Men FM
Bronze: ITV, John Lewis, Proud to Present John Lewis
Data Innovation
Gold: MEC, Project Black
Silver: Guardian News & Media, AudiencesNotPlatforms
Bronze: MediaCom, SecondScreenPlanner
Econometrics
Gold: PHD Sainsbury’s – Christmas In A Day
Research Insight
Gold: M2M AmazonInstantVideo–From"LastClickToFirstStep"
Silver: MEC, Public Health England–Health Conversations In Social Media
Bronze: PHD, Putting The Human Touch Back Into Media Planning
Agency Media Idea (small)
Gold: M2M PaddyPower–Rainbow Laces
Silver: OMD UK, PepsiMax–Unbelievable
Bronze: MediaCom, Cancer Research UK –#Nomakeupselfe
Agency Media Idea (medium)
Gold: PHD and Drum Warner Bros – The Lego Movie Ad Break
Silver: MediaCom, Lucozade Sport – World Cup Conditions Zone
Bronze: MEC, EE – Guardian Witness
Agency Media Idea (large)
Gold: PHD Sainsbury’s – Boredom busters
Silver: MediaCom for Home Office and Hollyoaks – This is Abuse
Bronze: Manning Gottlieb OMD for John Lewis – How media created the world of The Bear and The Hare
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