Media buying News, Articles & Analysis

Read the latest Media buying News, Articles & Analysis at ±±¾©Èü³µpk10live UK

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Revealed: why UK media buying is lagging in the shift to digital

UK media agencies seem to be hooked on spending on traditional media, based on analysis of ±±¾©Èü³µpk10’s School Reports data.

Channel 4 cuts election night ads - "smart move" or "missed opportunity?"

Channel 4’s decision to drop ads during election divides media

The move has been deemed a 'missed opportunity' by some media experts.

Spotify Advertising pays homage to media planners

Spotify’s homage to media planning wins Digital Craft Grand Prix at Cannes Lions

The UK took home two bronze awards including Dove’s 'Code my crown'.

Standard life ad retired man and woman

Standard Life names UK media agency

Incumbent was Omnicom's Ptarmigan Media.

Still from the ‘Oomph for your Boomph’ campaign by Mother London featuring Big Narstie

SlimFast owner names media agency

Appointment follows four-way pitch.

Black and white photo of Parry Jones

The Specialist Works and What’s Possible Group appoints CEO

Jones has been promoted to the role after having spent more than 17 years at the company.

General Mills cereals in the US

General Mills names global media agency

The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.

Mixed photo and illustrated image of the rooftops of Paris including Eurostar branding and the line 'Where will Eurostar take you?'

Eurostar consolidates €30m media account

The brand unites media for European high-speed rail following 2022's acquisition of Thalys.

Official graphic for the ±±¾©Èü³µpk10 Media Week Awards

Media Week Awards: Media Leader of the Year shortlist revealed

The award will be given to two finalists, in both Agency and Media Owner categories.