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Sony shifts paid media account in EMEA
EssenceMediacom was the incumbent on the account.
Ads next to 'brand unsafe' content deliver stronger results, research finds
Study was carried out by Bountiful Cow as part of its Relative Advantage framework.
LHF = Lots of Headaches For adland
'Less Healthy Foods' legislation may end up delivering the advertising opportunity of the year for those retailers prompted to think
AI influencers cut costs and always ‘look flawless’, says tech marketer
Asavari Moon speaks at Influencer360, discussing how brands can alter the ‘race, religion and looks’ of AI influencers.
Global announces 1,000 new digital screens across TfL's Tube and rail services
Plans include digital tunnel wraps on the Elizabeth line.
Is a four-day working week viable for adland?
A small number of agencies has embraced the four-day working week and while agency leaders seem to be up for
Brand Film Awards EMEA 2025: winners revealed
The winners of the Brand Film Awards EMEA 2025 were announced last night (30 April) as part of a live event
Anna Berry lands MD role after EssenceMediacom X
She was former chief operating officer of EssenceMediacom X.
Channel 4's Alex Mahon announces next move
Mahon had announced she was leaving the broadcaster earlier this week.
±±¾©Èü³µpk10 UK's most-read articles: April 2025
Catch up on ±±¾©Èü³µpk10's biggest news from last month, including agency appointments, people moves, and backlash for a Nike campaign.
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