In terms of new business, winning L’Oréal’s £135 million media account ensured that the agency topped the league table. Other new clients include npower, Avis Budget Group and Air France.
Maxus has expanded by 55 people in 2014, taking its total staff to 235. Collectively, they now handle billings in excess of £450 million – enough to become the seventh-biggest media agency in the UK.
Pattison talked passionately about the benefits of an agency being born in the age of digital, with Maxus enjoying notable growth in non-traditional areas such as SEO, pay-per-click, social media, analytics and effectiveness and technology.
The shop has diversified its offering with the formation of the Maxus Partnerships arm and its Business division. Fresh from winning at the 2013 Cannes Young Lions, the agency set up a global talent initiative called Endeavour.
All this hard work has paid off, with Maxus’ staff churn at 17 per cent, far below the industry average of 25 per cent. As one judge put it: "There’s no denying Maxus has come of age this year. Bedding in new clients while creating and retaining a vibrant culture is no mean feat."
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