LONDON - Brewer Marston's is launching a marketing campaign poking fun at Australians ahead of this summer's Ashes cricket series.
The tongue-in-cheek ad includes the lines, ‘We're English - we brew beer. You're Australian - you serve it,' ‘England has history, Australia has previous' and ‘We have beer in our blood, Australians have lemon juice in their hair.'
The campaign, created by DLKW, will comprise posters and press ads and experiential activity.
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