Kellogg's Rice Krispies 'still' by Leo Burnett

Kellogg's Rice Krispies 'still' by Leo Burnett
Kellogg's Rice Krispies 'still' by Leo Burnett

Leo Burnett has launched a brand campaign for Kellogg's Rice Krispies.

The 30-second ad depicts the relationship between a young boy and his mother, and is based on the childhood truth that little boys never remain still.