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Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas from 26 April. It was written and art directed by Philip Deacon and Sabina Kelly. Joanna Bailey directed the spot through Bare Films.