Grocery Food

Rice Krispies Squares 'it's all lies, they're not even square' by Leo Burnett

September 05, 2011

Rice Krispies Squares 'it's all lies, they're not even square' by Leo Burnett
Rice Krispies Squares 'it's all lies, they're not even square' by Leo Burnett

Kellogg is launching a campaign for Rice Krispies Squares targeted at young adults.

In each execution, the brand looks to promote itself through a monstrous lie, but then immediately confesses that it is, indeed, all lies.

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