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The fifth instalment in Kellogg's Crunchy Nut’s "the trouble is they taste too good" campaign is set in Tudor times. Leo Burnett London created the spot, in which Henry VIII starts hunting two of his own men after one of them causes the king to miss a stag with his crossbow after noisily eating a bowl of cereal. The work was written and art directed by Ed Morris and Andy Drugan, and directed by Daniel Kleinman through Rattling Stick.