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A multinational campaign for snack brand Pringles has been created by Grey London.

Several short films for the Kellogg-owned brand were directed by Luc Schurgers and produced by Doochy Moult and John Doris at Hunky Dory. They depict people enjoying typical summer pursuits but with a twist.

Employing the strapline "Pop, play, eat", the TV spots break this month in 14 countries, with online video versions airing in 22 countries. They will be supported by OOH activity in Pringles' four key markets.

Media was handled by Carat.