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Kellogg’s Rice Krispies has released a TV spot to highlight its "days out" campaign, where adults go free with children's ticket purchases for Merlin Entertainments Group attractions such as Alton Towers, National Sea Life Centre and Legoland.

The 30-second ad, which was created by Leo Burnett and first aired on TV on 1 April, shows a young girl wrapping a present, which she then gives to her mum. The present is a box of Rice Krispies with the "adults go free" offer on the pack.

The spot was created by Steve Robertson and Laurie Smith, and directed by Joanna Bailey through Bare Films.