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Kellogg’s Squares has released an online campaign to support its "Cash Calls" on-pack competition, through which lucky entrants will be told via a phone call that they have won a cash prize. Isobar devised the work (Leo Burnett created an accompanying TV spot), which introduces characters in Squares’ fictional call centre. The videos can be watched on social media sites. The work was created by Dani Brown and directed by Lucia Ariello through Disqo.