IPC rings the changes as Wallpaper completes redesign

LONDON - IPC Media has completed its year-long overhaul of style bible Wallpaper with a redesign of the magazine, a year after the departure of its creator Tyler Brule.

Brule quit Wallpaper a year ago and was temporarily replaced by Christina Ferrari, former editor of Teen People in the US, as editorial director. Ferrari moved aside for former Sunday Times Style editor Jeremy Langmead at the end of last year.

Langmead has made a series of changes to his editorial team since joining, most recently in January with the departure of Anne-Marie Curtis, one of the members of the original launch team of the magazine.

The retro feel of the old magazine has been toned down, with a change in fonts and stronger photography, with respected names such as Helmut Newton and Larry Sultan.

The magazine has commissioned two typefaces unique to the magazine called Big Caslon Italic and Amplitude.

New sections in the magazine include property, beauty and grooming, and art, including a limited-edition print on perforated laminated paper called 'Pin Up!', which can be removed and framed.

Since taking over, Langmead has hired former Marie Claire fashion director Marcus Von Ackermann as editorial director and former GQ and Sunday Times Magazine art director Tony Chambers as creative director.

According to Langmead: "Wallpaper is a high-end, intelligent and beautiful magazine. But it also needs to be sexy, surprising and fun. I very much hope that we've succeeded in bring all these elements together under one highly covetable roof."

New contributors making their debut this month include New Yorker writer Ariel Leve, former Financial Times columnist Helen Kirwan Taylor, and novelist Andrew O'Hagan.

The new-look June issue of Wallpaper goes on sale today price £3.60. The relaunch is being supported by a PR and below-the-line campaign.

Wallpaper was launched by Brule in 1996 and was viewed as the ultimate style guide. It was bought by Time one year later.

The Wallpaper Group, which also publishes Wallpaper spin-off title Spruce, was taken over by IPC Media soon after the publisher was bought by Time parent AOL Time Warner last summer.

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