Google plans branded handset launch

Google Android

Staff

October 21, 2009

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Google plans branded handset launch

LONDON - Google is reportedly working on a new Android mobile phone that will be branded with its own name and be offered, at least in the US, to consumers directly and not via mobile operators.

Google is reportedly building its own handsets

A US telecoms analyst has said that he has talked to designers working with Google about the launch, according to reports.

Google first sparked rumours of a Google Phone, or gPhone, when it moved in to developing the Android operating platform.

With six manufacturers already developing handsets on the Android platform, including Motorola and HTC, news of a Google-branded phone has been met with some scepticism.

A spokesman for Google UK said the company does not comment on speculation.

Earlier this week, UK mobile operator 3 revealed that it was launching its first Android handset, on a tariff that will include a subscription to music streaming site Spotify.

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