Search Marketing News, Articles & Analysis

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Articles: 948 Results
ProCook pots on a hob
February 26, 2024 by Lucy Shelley

ProCook picks agency for search and social

Kitchenware brand said it needed 'expert support to manage its performance accounts'.

DoubleVerify logo featured in an illustration depicting a computer monitor and TV remote
August 02, 2023 by Coral Cripps

DoubleVerify acquires AI-powered platform Scibids for $125m

The joint offering aims to help advertisers maximise their business outcomes and ROI.

A group shot of the Expert Edge team with Havas Media Group boss Patrick Affleck
September 21, 2022 by Arvind Hickman

Havas Media Group buys consultancy to 'turbocharge' ecommerce offering

Expert Edge will sit within its ecommerce arm, Havas Market, and is Havas Media Group's fourth acquisition this year.

A colour photo of Sam Garrity and Tom Byrne
April 25, 2022 by Ben Bold

RocketMill recruits Thomas Byrne from Jellyfish as CEO

Performance agency wants to quadruple in size within five years.

MediaCom North Group COO Paul Cooper and managing director Nicola Marsh
December 21, 2021 by Arvind Hickman

MediaCom North on track for record-breaking year

A surge in business from online companies and a focus on digital is fuelling growth.

Comparethemarket's meerkat, Aleksandr Orlov, standing in front of an ornate fireplace and sporting a maroon smoking jacket with the initial 'A' embroidered in an extravagant serif font
November 30, 2021 by Arvind Hickman

Comparethemarket moves media account and splits duties with two agencies

The price comparison site has split brand and some of performance.

Sam Hughes: will play an important role in leading Group M's digital offering
October 26, 2021 by Arvind Hickman

Group M hires Dentsu COO to lead digital activation and evolution

Sam Hughes will lead more than 1,000 digital specialists who form Group M Services.

July 28, 2021 by Rahul Sachitanand

Google ad revenue crosses $50bn in Q2

Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

October 14, 2020 by Omar Oakes

Les Binet urges marketers to measure Google searches to predict brand health

The effectiveness guru unveiled his new 'share of search' metric at today’s IPA-led Effworks Global 2020 Conference.

Online shopping: many consumers are abandoning their virtual baskets when switching device
September 06, 2017 by Ben Bold

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping