Cameo Poland has been built at postcode level, by combining data from the latest Polish Census of Population with government statistics, to form a geodemographic classification.
The system enables users to profile and segment over 31m consumers across Poland, using a wide range of characteristics to help understand the demographics, purchasing power, household characteristics and economic activity of each neighbourhood type.
The service can be used for database enhancement and modelling and has applications in targeting direct mail, door-to-door canvassing and leaflet drops, as well as data screening.
Companies can use Cameo Poland to profile their current Polish customer base and identify new prospects that display similar geodemographic characteristics to their best customers.
Martin Bradbury, international client services director of EuroDirect, said: "Cameo Poland is a fantastic addition to our ever expanding portfolio of international classifications.
"We are pleased that we can provide this intelligence at a time when it is needed more than ever and believe Cameo Poland will go a long way in helping our clients develop their Polish marketing strategies."
Separately, EuroDirect has appointed Neil Joyce as a consultant, tasked with helping client's improve their marketing effectiveness. He joins the company from Acxiom, where he worked for more than seven years.
Neal Rimay-Muranyi, director of EuroDirect, said: "We are pleased to have Neil on board, his robust experience and industry knowledge will make him a great asset to the team."