The new product, Cameo Personal Finance, focuses purely on an individual's financial product usage and attitudes, covering five areas: personal savings; investment activity; credit behaviour; channel preference; and attitudes to personal finance.
Where the extra dimensions of age, lifestage, affluence and income are required, EuroDirect's existing Cameo Lifestyle product can be overlaid.
The credit behaviour segmentation, classifies consumers into five groups from "A - credit savvy" to "E - credit difficulties". It considers secured and non-secured lending, including credit cards, loans, mortgages, overdrafts and home collected credit channels as well as payment patterns. It also takes into account future intentions to access credit.
Leanne Douglas, head of product management at EuroDirect, said: "By focusing these segmentations at individual level we are able to provide detailed insight to our clients, helping them to keep pace with the highly competitive and ever-moving financial marketplace."