EuroDirect, together with Royal Mail, will help organisations with customer acquisition and retention, and cross- and up-selling, using: direct mail leaflet drops, door-to-door and digital channels.
The deal gives Royal Mail's clients access to EuroDirect's Data Exchange prospect pool, comprising 40m records. It also includes its full suite of Cameo Consumer Classifications, credit-scoring service CallQualify, and consumer insight and marketing intelligence system Microvision.
John Dobson, managing director of EuroDirect, said: "We are extremely pleased to have been chosen to be Royal Mail's Data Solutions Partner.
"Our combined solution will undoubtedly provide both SMEs and blue-chip organisations with quicker lead times from campaign conception to execution."
Colin Bradshaw, head of data strategy at Royal Mail, said: "EuroDirect was chosen for its ability to provide Royal Mail and its customers with a one-stop shop, using its data assets and analytical expertise and our comprehensive distribution network. We are delighted to have them on board.
"Royal Mail is committed to improving its existing portfolio of data services to boost the overall performance of direct mail campaigns to transform the way companies use information to drive their campaigns."
In January, Royal Mail appointed Dataforce as the first supplier on the panel. It said that Dataforce would provide advice on retention strategy, data processing, cleansing and suppression management, and creating customer databases.
Royal Mail still has to recruit another three suppliers, to complete the panel of five it said it would appoint.