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E.ON has launched a campaign by DLKW Lowe to promote its new website eonenergyfit.com which provides personalised energy efficiency advice that allows users to enter detailed information on energy use.

A TV ad, directed by Jim Lefevre of Nexus Productions, features a pair of animated mice, voiced by Jim Broadbent and Mark Maier, who are displeased by the energy saving measures of humans, including the draft excluders limiting the mice’s access under the door.

The TV is part of a fully integrated campaign including radio, online, press and outdoor advertising.