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E.ON is launching a campaign urging customers to compare their energy usage with that of other households. DLKW Lowe created the activity, which comprises two TV ads supported by digital, social PR and direct executions. The first spot introduces Sarah, who cannot help but compare her own fridge with the elaborate models belonging to her friends. It then explains that Sarah can compare her energy usage to her friends’ using E.ON’s online "Saving Energy Toolkit". The Peep Show actress Olivia Coleman provides the voiceover. The work was written and art directed by Ben McCarthy and Seb Housden, and directed by Scott Corbett through Outsider.