��������pk10

E.ON activation aims to highlight the issue of air pollution across the UK.

A 16-foot pair of lungs on London’s South Bank will fill up with different coloured smokes to represent Nitrogen Dioxide, Sulphur Dioxide and noxious particles being inhaled by Londoners on a daily basis, as measured via a live feed of air quality data from Greater London.

Supported by PR, print, radio, out of home and digital advertising activity, the campaign has been unveiled ahead of the global climate strike and London Car Free Day (22 September).

The work was created by Brendan Wilkins, Paul Hancock and Dave Newbold.