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E.ON's eco-friendly spot brings to light the impact of air pollution.

"Although it’s invisible, air pollution contributes to one in 20 UK deaths," a young narrator begins, emphasising the heightened dangers for children.

The ad goes on to explain E.ON’s projects involving renewable energy, as well as its efforts to reduce carbon emissions.The spot ends with the line: "It’s time to clear the air."

This comes after E.ON's "London's lungs" activation, which involved a 16-foot pair of lungs on London's South Bank highlighting the particles being inhaled by Londoners on a daily basis.

The work was created by David Newbold and Paul Hancock, and directed by James Lees through Outsider.