
"We knew that Ciena’s client needs for each event would be different, and so the key with this project was to create a highly flexible show space that could be reconfigured to fit their requirements - allowing them to create an engagement which in turn would be a much more personalised customer experience," said EMS client services director Justin Isles.
After leaving Mobile World Congress, the EMEA Innovation Lab will visit 25 venues in ten European countries including Russia, France and Italy.
It features a reception area, a specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and a private meeting room.
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