The British Heart Foundation has brought in Event Marketing Solutions (EMS) for a second supermarket brief - a year after it used the agency for a similar field marketing campaign.
The new initiative will see eight ‘Beat Squad' teams delivering in-store activity at UK supermarkets in regions of the country most at risk of heart problems.
The in-store activity will target five regions of the UK: the North East, the North West, South Wales, Scotland and the Midlands, all of which have a higher than average incidence of heart disease.
from EMS for the charity engaged with 72,529 people in its three week run.
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