Dell, the IT firm, has brought in Event Marketing Solutions (EMS) for a two-week tour of schools in the Netherlands.
The interactive tour is intended to give staff and pupils a taste of Dell's ‘Connected Classroom' product range.
The roadshow will be hosted on board an exhibition trailer and will accommodate up to 15 visitors at a time.
"At a time when trade show attendance is falling, more and more clients are recognising the benefit of taking their products and services directly to their customers through a mobile solution," said EMS managing director Keith Austin.
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