Sky employees, from contact centre workers to field engineers, took part in the HD Live tour, which was designed to educate and engage staff about HD television.
Two of EMS's largest vehicles were transformed into an exhibition space themed to re-create the experience of being in a high-tech living room, complete with soft seating and a 50-inch plasma TV.
A 20-minute interactive HD video clip, hosted by Sky UK chief executive Jeremy Darroch, along with celebrities Jamie Redknapp and Angela Griffin, also featured.
The roadshow visited 25 sites in the UK in 33 days. More than 10,000 people experienced the campaign by visiting the mobile unit or logging on to a virtual tour.
The campaign reportedly gained ten per cent more visitors than the 2009 campaign, with 70 per cent of the Sky workforce attending.
"We have recently seen an increased demand for internal communication solutions that convey clear, consistent messages in an innovative way. The Sky campaign is an excellent example of how technology can be used to deliver this. In the current economic environment, this kind of engagement, which minimises employee downtime, is more important than ever," said Justin Isles, client services director at EMS.
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