Emap reports advertising rise as consumer titles grow

LONDON - Emap said that advertising at its consumer magazines, which include Heat and FHM, is up 6% as it reports an overall 2% rise in revenues for the full year.

Despite economic difficulties, it said consumer magazine advertising had held up well with Heat, Max Power, Kerrang!, New Woman, Empire and the special interest and women's health titles performing particularly well.

There was good news in the US as well, where the American edition of FHM reported revenues up 50% and advertising up 34%.

In the UK, the media group said that its consumer magazine division has performed well with strong sales and an 8% rise in circulation revenues, with growth being driven by a number of titles including its celebrity weekly Heat, Max Power, Angling Times, Motor Cycle News, Kerrang! and Match.

Emap's consumer magazine portfolio in the UK has started the year well, both in terms of advertising and sales, based on strong performances across a number of key titles and the successful launch of women's weekly celebrity title Closer.

However, like its rivals and looking to the situation in Iraq, Emap said its outlook was a careful one.

"Economic and geopolitical conditions remain uncertain and Emap, like many of its peers, is taking a cautious view of the trading conditions for the forthcoming financial year. However, the group is confident that the natural resilience and diversity of the business will continue to secure good progress," it said in a statement.

After a difficult 18 months, Emap said the business-to-business market, while broadly stable, had seen display advertising fall 4% for the year, in what it said continues to be a tough market.

Emap said radio revenues continue to be reasonable, and Emap continues to perform well relative to the market as a whole. The group's seven music television channels are also maintaining strong airtime sales growth.

With only a few days to go before the end of its financial year on March 31, Emap said that it is expecting to meet expectations ahead of its scheduled results announcement on May 28.

The group's seven digital music television channels, distributed on digital cable, satellite and Freeview, have enjoyed exceptional growth this year with advertising revenues up 161%, as they convert their growing share of music TV viewing into revenue.

Emap's French business has not fared so well. Emap said trading conditions have been more volatile than in the UK and the newsstand remains tough, with underlying consumer circulation revenues down 1%.

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