The Emap-owned title hit 632.34 total advertising pages to October, an increase of 215.6 pages over the same period last year. The magazine's October issue, its annual autumn TV issue, carries 73 advertising pages, a 2% increase in pages over the same issue last year.
Dana Fields, executive publisher and president, said: "The huge ad increases we have posted this year and the top market leadership status we have achieved are a testament to the power of the FHM brand. Add to that FHM's reign as the men's category leader in total circulation gains, and FHM is by far this year's overall success story."
FHM's October issue features three first-time premium liquor advertisers: Bacardi Ciclon, Evan Williams Kentucky Bourbon, and Smirnoff Green Apple Twist. The issue also contains new advertiser Nissan Z. In addition, in support of the magazine's autumn TV showcase, FHM carries new advertising from NBC, UPN and WB, as well as from the Carsey-Werner Company, who make 'That 70s Show'.
FHM continues as the fastest-growing magazine in the entire US men's magazine category with a total circulation increase of 29% for the first half of 2002 compared with the same period last year. According to its ABC statement dated June 30 2002, FHM magazine's total circulation for the first half of 2002 was 1,056,587, representing 234,753 more FHM readers in the first half of 2002 than in the same period last year.
FHM's October issue features cover girl Elisha Cuthbert of Fox's critically acclaimed '24'. In the show, Cuthbert, who plays Keifer Sutherland's daughter Kimberly Bauer, managed to get kidnapped three times in 24 hours.
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