Max Power London, produced in association with Haymarket Exhibitions, will take place at Excel in November. The new show will run in addition to Max Power Live, which takes place at the NEC in Birmingham in July.
Holding it in London, however, will make the show more accessible to a wider audience, as the magazine aims to be seen as a consumer lifestyle title, as well as a motoring magazine.
Nicky Holt, brand director or Max Power, said: "Max Power consistently innovates and breaks new trends that constantly appeal to new readers. There is a huge emotional connection between consumers and the brand because Max Power reflects what's happening on the street, but always remaining true to its niche and underground roots.
In the latest set of ABCs, Max Power posted a 10.1% increase period on period to 237,874 for the July to December period, a year-on-year rise of 10.2%. The magazine is aimed at the 16- to 24-year-old male market.
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