The bid for the licence follows a successful trial of Kerrang! Radio after a restricted service licence was broadcast from Birmingham City Football Ground in August last year. Kerrang! Radio is also available on the new free-to-air digital terrestrial TV service Freeview.
If it wins the licence, Kerrang! Radio will offer a playlist drawn from the pages of Emap's weekly rock magazine Kerrang! as well as classic rock artistes. Regular programmes would include the likes of 'Kerrang! Klassics', 'Kerrang! Live', 'Kerrang Punk-o-Rama' and the 'Kerrang! Top 30', playing the top 30 most requested tunes from Kerrang! TV.
In addition, Emap is planning regular Kerrang! 'Guerilla Sessions' where bands such as Hundred Reasons, Grand Theft Auto and The Cult would play music of their own choice.
Brady, who is also managing director of Birmingham City FC, said: "What really attracted me to Kerrang! Radio was Emap's intention to pitch the station at the under-25 age group of the local population and to use the service, as it does in its other areas, to be a real service to those young people, especially those belonging to ethnic minorities."
Brady is joined on the board by Birmingham music promoter Jim Shaft Ryan, who is best known locally for being behind the groundbreaking Miss Moneypenny's Club. He has also DJ-ed around the world and opened Depot Records.
Also on the board are Massoud Butt, general manager of the Institute of Asian Businesses, and Javed Khan, assistant director and head of lifelong learning at Birmingham City Education Department.
Ashley Bird, editor of Kerrang!, said: "I'm especially pleased that Kerrang! Radio is hoping to broadcast in the West Midlands. The area gave birth to Black Sabbath and Led Zeppelin, and to my mind has always been the spiritual home of rock music. Let's hope we get to give it the radio station it deserves."
The new eight-year analogue radio licence will serve Birmingham, Wolverhampton and the surrounding areas including parts of Warwickshire and Staffordshire, giving it a possible adult reach of 2.3m.
Emap already has 16 local radio stations across the north of England, as well its Kiss and Magic radio brands.
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