"Lamp" was directed by the acclaimed film director Spike Jonze, who made 'Being John Malkovich' and 'Adaptation'. Wieden & Kennedy's "cog" picked up a Gold.
Despite losing out on the top award, the UK did well, winning more Golds than anyone else. The UK won seven in total, compared with the US's six.
Bartle Bogle Hegarty took home the most Gold awards, in a good year for UK agencies. Two of its ads, Johnnie Walker "fish" and Xbox "ear tennis" won golds, while the Barclays work starring Samuel L Jackson won a Gold Lion for the campaign.
Other UK agencies taking away Gold Lions included W&K for "cog" and Abbott Mead Vickers BBDO for the Department for Transport's road safety campaign. TBWA\London was awarded a Gold Lion for the John Smith's campaign starring Peter Kay; and Clemmow Hornby Inge won one for its Tango work.
The Peugeot spot "sculptor", created by the Italian agency Euro RSCG Mezzano Costantini Migani; Wieden & Kennedy Amsterdam's Nike "Stickman" campaign; and Wieden & Kennedy New York's "angry chicken" ad all won Gold Lions.
UK agencies walked away with four Silvers: Mother won for its work on Xelibri mobile phones, while Lowe won a Silver Lion for "Devil's Island", the latest epic in the "Reassuringly Expensive" campaign for Stella Artois lager. Rainey Kelly Campbell Roalfe/Y&R won a Silver for the whole Times campaign, including the "banana" spot; and Leo Burnett's "ice station" ad, showing the staff of an Arctic station starving because they have run out of Heinz tomato ketchup, was also recognised.
Leo Burnett also scooped a Bronze for its campaign for McDonald's supporting its grassroots football sponsorship, while Rainey Kelly Campbell Roalfe/Y&R won Bronze for Land Rover's "gator".
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