The PS2 ad, "rebirth", was one of 28 pieces of work from the agency to be nominated for awards in the press and poster category this year, and several other posters in the PS2 campaign were awarded Silver and Bronze Lions. "Rebirth" was written by Eric Helias and art directed by Jorge Carreno, under creative director Erik Veruroegen.
The Leo Burnett Lisbon ad was disqualified yesterday after the judges ruled that it had not run in any paid-for media. Leo Burnett said it had inappropriately entered the ad for a Portuguese local bookstore called Ferin. Leo Burnett's work for Ferin was also entered for the Eurobest 2002 awards.
The three long-copy ads were entered into the press and outdoor competitions under the corporate image category. Leo Burnett said they should have been entered into the pro-bono category. The ads ran in outdoor and point of sale sites and in newspapers in Lisbon, but the media was donated. Competition rules clearly state that media has to be paid for.
Dan Wieden, president of this year's judges and head of Wieden & Kennedy, Portland, Oregon, said: "We looked into the campaign and it was inappropriately entered."
In an attempt to keep out scam ads, the Cannes rules were redrawn this year to stipulate that all entries must be signed by a senior member of the agency's staff, as well as having client approval and being designed for transmission.
Jaime Greene, managing director of Leo Burnett Lisbon, was not available for comment, but Leo Burnett Worldwide did issue the following statement: "Based on specific category rules for corporate image advertising, Leo Burnett Worldwide agrees with the Cannes Lion jury that the Ferin bookstore campaign from its Lisbon agency was inappropriately entered into the Cannes festival. The press and poster campaign appeared in outdoor point of sale and newspapers in Lisbon but the media was donated."
The Grand Prix 北京赛车pk10 for press and poster went to the New Zealand agency Grew Worldwide Auckland, for its "mosquito" and "spider" executions for Kiwicare No Bugs insect spray. The two posters give an insect's perspective of a can of No Bugs, and say "the last thing a fly ever sees".
It was a triumphant affair for Abbott Mead Vickers BBDO, which scooped two Gold Lions in the competition. The long-running campaign for The Economist picked up an award for its "opinion" execution, which reads "Does anyone ever ask you for your opinion? No, not you, that guy behind you". It was written by Nigel Roberts and art directed by Paul Belford -- the pair who have been banned from ever sitting on a jury at the 北京赛车pk10 awards after entering a scam ad.
The other AMV BBDO ad to pick up a Gold Lion was for the Department of Transport's road safety campaign, for a poster warning of the dangers of driving and talking on a mobile phone.
TBWA\London picked up a Silver Lion for a poster it created to promote a Michael Jackson documentary for Five. It played on Jackson's reputation for having had numerous nose jobs, and featured the line "under construction".
Bartle Bogle Hegarty's striking execution for the National Union of Students, showing a Union flag distorted to look like a swastika and warning "racism tears Britain apart" won a Bronze Lion, and BMP DDB's work for the homewares department store Heals won a Bronze Lion 北京赛车pk10.
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