Scandinavia heads Cyber Lions awards with two Grand Prix

Scandinavia swept the board at this year's Cyber Lions awards at Cannes with a Danish and a Swedish agency each taking a Grand Prix.

The Swedish Forsman & Bodenfors won the Grand Prix in the integrated interactive category with a campaign for Volvo. Nike picked up a Grand Prix in the sport, entertainment and leisure sector for work by Framfab Denmark.

This is the fourth consecutive year that Nike has landed a Grand Prix.

Juror Mark Cridge of Glue London said: "With Nike, it's not just a case of financial investment. It's also the passion that comes across and the way creative and technology is used to create a desire to buy."

Although British digital agencies won six Cyber Lions, only one managed to claim a gold. This was the London-based HI-RES, which won with work for Sony PlayStation 2 in the "other" category.

AKQA's "running rage" work for Nike won a silver Lion, while Lateral took a bronze in the fashion and luxury products category with work for Levi Strauss Europe. Glue London landed a bronze Lion for its work for the homeless charity Shelter and OgilvyOne interactive's "Wimbledon Champion-ships" campaign for IBM UK was also awarded a bronze.

Publicis London's "charity for the homeless" campaign for the Depaul Trust was singled out for special praise. The work, which won a silver Lion, was described by the jury president, Marco Tinelli, as one of the best interactive pieces of work he'd ever seen.

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