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Roisin Donnelly, Procter & Gamble’s corporate marketing director, David Walker, Kellogg UK’s marketing operations and media controller, Andrew Marsden, marketing director of Britvic Soft Drinks and Jill Martin, instore brand communications manager for Woolworths are among those who will rate agency excellence across the below-the-line spectrum.

In this contest, the UK's most effective agencies and their work will for the first time be judged exclusively by those who pay for them - the UK's leading brand owners.

Agencies can enter any work that took place between September 1 2005 and 28 February 2007. Winners and their campaigns will be showcased online, reaching the desktops of more than 100,000 marketing professionals. They will also be feted at a gala evening on 18 September at the Hurlingham Club in London.

Categories are: The Best of the Best (celebrating SP, DM, digital, experiential, in-store, sourcing, integrated, motivation and sponsorship agencies of the year); The Work (consumer, trade, integrated and motivation campaigns); The Talent (consumer marketing, trade marketing and employee motivation teams of the year), and The Ultimate Impact! (agency, campaign and marketer of the year).

The deadline for entries is April 2. See the February issue of P&I for an entry form, or download an online version and more information from www.impactawards.co.uk.