Agencies line up as Peugeot begins review process

by Ian Darby

March 04, 2005

How long?

1 minute

Agencies line up as Peugeot begins review process

LONDON - Peugeot is kicking off a review of its direct marketing. The car manufacturer uses EHS Brann but the agency's three-year contract expires in September, when Peugeot will conduct a statutory review.

Although the process is in its early stages, Peugeot is understood to have contacted rival agencies with a view to taking part in a pitch.

EHS Brann retained the account when it was asked to repitch three years ago. It has a relationship with Peugeot going back to 1994.

Matt Atkinson, the EHS Brann chief executive, said: "We always go into a renegotiation [with Peugeot] over contracts and rates. It has to do a statutory review."

Peugeot Citroen is also looking to create a digital agency roster to work across the two car marques.

Peugeot's purchasing division confirmed it would be contacting agencies.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Marketing