The campaign, the second produced by OMDtvi, promotes the new product and free insurance offers on the 206 range, with interactivity included across all Peugeot 206 TV ads on Channel 4, Five, ITV, ITV2, IDS, and Sky channels.
Beth McLaughlin, national advertising manager at Peugeot, said: "Over the last year, iTV has become an increasingly important medium for us in delivering our objectives. Our previous interactive campaigns delivered great results and the launch of the 206 campaign will play an important role in delivering good quality sales enquiries to our dealer network."
The creative execution was designed and developed by BBC Broadcast and uses a two-page mini dedicated advertiser location with data capture.
The mini DAL shows static pages with pictures and specifications of the 206 Quiksilver; 206 CC; 206 Zest; and 206 Sport. Viewers are invited to click to enter their details to book a test drive or receive a brochure. Unusually for an iTV advert, the campaign uses a voiceover commentary that explains the cars' specifications, providing further brand engagement.
Toby Hack, head of interactive TV at OMDtvi, said, "By its nature, iTV allows for viewer participation with the brand. Peugeot's iTV campaign was designed to drive sales and deliver Peugeot's promotional offers in an engaging and visually straightforward manner."
The campaign is planned to run until mid-February and marks the latest in a number of collaborations between BBC Broadcast and OMDtvi following the formation of their strategic partnership.
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