The manufacturer wants to take advantage of the established statistic that more than 75% of car purchases are researched on the web before potential customers even set foot in bricks-and-mortar dealerships.
The new will allow Peugeot to define the layout of each dealership's site, but will also be able to make each dealership locally relevant through its online presence.
Colin Barnard, new-media manager at Peugeot, said: "Some manufacturer sites offer just the basic details that a customer may require such as contact details and a map of how to get to the dealership. Only a few sites enable the franchised dealer to personalise the content and even fewer showcase the various promotional offers you鈥檇 usually find at the dealership itself."
The new web presence for the car manufacturer was engineered by Euro RSCG Interaction.
Hugh Dickerson, general manager of Warwick Wright Edgware Peugeot dealership, said: "Approximately 75% of car buyers use the internet to look for their next car purchase, a fact of car retailing that we are seeing more and more. This development will allow us to present our full range of new and used cars far more professionally online and make it far easier for our customers to recognise the benefits of visiting their local dealer."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .