According to the letter, I face a dilemma. How can I survive without driving one of one of the stylish, advance-engineered range of 307s? On the other hand, how can I survive with a 307? If the mailing is to be believed, there a lot of people who would do anything to spoil 'the drive of my life'.
The decision was made somewhat easier when I was directed to the enclosed '307 Envy Survival Guide'. It displays some nice art direction, depicting the word 'Envy' scratched into a 307's bonnet. What a helpful guide it is, too; offering tips on how to deal with all manner of situations caused by the 'ravages of envy-frenzy', from steering clear of egg attacks to deterring envy-mad traffic wardens.
This mailing is well written and executed, with a nice blend of tongue-in-cheek humour. I am not convinced that a 307 would be the 'drive of my life', but this mailing has inspired me to find out. This is more than can be said for the plethora of 'pretty car' pieces of mail I usually receive - no idea, no interest, no action.
Direct agency: EHS Brann.
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