Future campaigns will be developed by agencies working across both brands. Previously, Citroen's digital work was handled by Syzygy, while Peugeot used Euro RSCG Interaction.
The car group has doubled its digital investment over the past year. The multimillion-pound activity will include its first mobile marketing, following the appointment of Marvellous Mobile.
Colin Barnard, new media manager for Peugeot UK, described digital marketing as a key part of the brand's future advertising strategy.
The launch of the Peugeot 1007 in June will be the first time the brand has put digital media at the heart of its marketing strategy, with a digital teaser running ahead of the rest of the campaign.
Mobile activity is being developed by Marvellous Mobile and Vodafone Target. Launch ads will urge people to text 91007 for information on the car. Peugeot is considering further mobile content, such as video downloads.
The design roster, used primarily for work requiring a quick turnaround, consists of Etu Odi, BD Network and E3. The full-service line-up includes AKQA, Oyster, Syzygy, Euro RSCG Interaction, E3 and MRM Partners, while the IT and technology roster comprises Proctor & Stevenson, Blue Moon and Milestone IP.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
