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MARKETING MIX: Flood fails to dampen naked rugby ambition
Last weekend’s NABS Rugby Sevens was a stirring example of a great sporting institution trium...
MARKETING MIX: Talented trio win it for Stuventus
The combined forces of Darren Huckerby (9), Jimmy Hasselbaink (6) and Matthew Le Tissier (8) gave S...
MARKETING MIX: I’ll name that brand in one!
This week’s Brand X was introduced to the UK in 1905 and, with its striking sunburst pack des...
MARKETING MIX: That was the week that was
15 years ago: Bacardi signs up Kojak star Telly Savalas. It is the second time that the world&rsquo...
MARKETING MIX: Pen portrait
Under-employed? Surely not. Yes, says graphologist Diane Simpson....
MARKETING MIX: Agency gets all animated over Hercules thefts
No home is complete without one: a six-foot high cardboard cut-out Hercules. At least, that’s...
MARKETING FOCUS: Advertisers tighten their grip - Recent disputes between advertisers and magazines have stretched an already tense relationship to breaking point, raising fears that advertisers are wielding too much power over editorial. Where should the
The tension between advertising and editorial is notorious. Editors - in whatever medium - want the...
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